Style Shuffle
In 2018 at Stitch Fix, we prided ourselves on personalization — but lacked the interaction data to drive it. I created Style Shuffle, a Tinder-for-clothes game that let clients rapidly express style preferences. Launched in March '18, it became a daily habit for millions of clients, generating 10+ billion interactions from 6M+ players, fueling our Latent Style models, and driving ~30× engagement, 100× more data per user, and $200M/year in incremental AB-tested revenue. Style Shuffle transformed Stitch Fix from a monthly service into a daily experience, earned press in WIRED, Fast Company, and Quartz, and transformed me from a scientist/engineer into a founder focused on world-changing ML/AI products.
Style Shuffle App
Tinder for Clothes - The app that revolutionized style preference collection
Latent Style Algorithm
Multi-dimensional style space mapping for personalized recommendations
WIRED Feature
The Style Maven Astrophysicists of Silicon Valley
Fast Company Recognition
Most Innovative Companies 2019 - Stitch Fix